“The truly creative mind in any field is no more than this: a human creature born abnormally, inhumanly sensitive. To them, a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create, create, create — so that without the creating of music or poetry or books or buildings or something of meaning, their very breath is cut off from them.” – Pearl S Buck
BRANDING + MARKETING
“In this ever-changing society, the most powerful and enduring brands are built from the heart. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” ― Howard Schultz, Author of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Our task with any branding effort is to not only capture the essence of company, service or product, but to facilitate the experience of discovery and delight for someone seeing it for the first time and finding resonance with your message. Our goal is give them a very comfortable and confident feeling when making a decision to hit the buy button, secretly knowing that their highest expectations will be exceeded. Authenticity attracts.
DESIGN + PRODUCTION
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” ― Paul Rand
Moonkissed has been immersed in the world of art & design, having caught the very last vestiges of rubyliths and type setters, spent hours in the darkroom and going to the library and NYC museums for inspiration. The tools have radically changed and the avenues of communication have gotten a lot more varied, complex and nuanced, but what remains is our human connection to a message composed with a combination of elements, including shapes, colors, photographs and fonts. We believe that design is art. And what makes a piece of art a masterpiece, is just the right combination of all of these elements, but even more importantly three intangible elements. These are context, perception and interpretation. Simple, and yet so infinitely “complicated”.
PHOTOGRAPHY + VIDEOGRAPHY
“You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” ― Ansel Adams
Photography and video are more and more becoming tasked with communicating the details of ones business and expressions of personality, transparency, depth and relevance. The flip side of our attention spans becoming ever shortened and scattered, is that we are more open than ever to the immediate emotional response that happens with our eyes and hearts, which have always been much faster and more accurate than our perceived intellect. Moonkissed dedicates much time and effort in researching, creating or art directing the most effective imagery.
SOCIAL MEDIA MARKETING
“Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom.” ― Paul M. Rand, as quoted in his book, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
Social Media Marketing is a moving platform that changes with the tides and the whims of the west winds. Moonkissed media makes it a daily task to monitor and respond to technology and user trends. As a small company working with small- to mid-sized companies however, we can’t cover it all and frankly who can? Instead, we have chosen to concentrate on learning and investing in several secret weapons. We can build these out to scale based on your budget and just how “social” you want to get.
WORDSMITHING + EDITING
“I love the challenge of finding just that perfect combination of words to describe a curl of the lip, a tilt of the chin, a change in the atmosphere. Done well, novel-writing can combine lyricism with practicality in a way that makes one think of grand tapestries, both functional and beautiful. Fifty years from now, I imagine I’ll still be questing after just that right combination of words.” ― Lauren Willig
According to everyone’s go-to, Wikipedia, copywriting is “writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” And according to Wiktionary, “wordsmithing is the making of changes to a text to improve clarity and style, as opposed to content.” Just as context, perception and interpretation can make a piece art a masterpiece, the same can be said about writing. We haven’t written the great American novel, nor do we claim to have mastered Elements of Style, but Moonkissed media happens to have a flair for finessing the written word. For pure copywriting, we call in the pros.